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Title:
The infinite asset: managing brands to build new value
Authors:
Sam Hill & Chris Lederer
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251
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Title:
Internet marketing: strategy, implementation and practice, 3rd edition
Authors:
Dave Chaffey, Fiona Ellis-Chawick, Kevin Johnston & Richard Mayer
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251
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Title:
Marketing strategy: relationships, offerings, timing & resource allocation
Authors:
D. Sudharshan
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251
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Title:
Consumer behaviour, 9th edition
Authors:
Leon G. Schiffman & Leslie Lazar Kanuk
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251
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Title:
Strategic marketing: creating competitive advantage, 2nd edition
Authors:
Douglas West, John Ford & Essam Ibrahim
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251
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Title:
Consumer behaviour: building marketing strategy, 9th edition
Authors:
Del I. Hawkins
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251
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Title:
Marketing strategy: a decision focused approach, 4th edition
Authors:
Orville C. Walker Jr
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251
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Title:
Advertising on the Internet
Authors:
Robbin Zeff & Brad Aronson
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251
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Title:
Marketing, 12th edition
Authors:
Roger A. Kerin, Steven W. Hartley & William Rudelius
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252
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Title:
Retail marketing management: principles and practice
Authors:
Helen Goworek & Peter McGoldrick
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252
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