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Title:
International marketing strategy: analysis, development and implementation, 3rd edition
Authors:
Isobel Doole & Robin Lowe
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248
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Foundations of marketing, 4th edition
Authors:
John Fahy & David Jobber
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248
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Services marketing: text, cases, and readings, 2nd edition
Authors:
Christopher H. Lovelock
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248
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Title:
Kellog on marketing
Authors:
Dawn Iancobucci
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248
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Title:
Fundamentals of marketing, 4th edition
Authors:
Miller and Layton
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248
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Title:
Market-led strategic change: transforming the process of going market, 4th edition
Authors:
Nigel F. Piercy
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248
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Title:
Strategic marketing: an applied perspective
Authors:
Karel Jan Alsem
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248
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Title:
Consumer behaviour, 3rd edition
Authors:
Leon Schiffman
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248
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Title:
Marketing: origins, concepts, environment
Authors:
Ray Wright
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248
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Title:
Market management and strategy, 3rd edition
Authors:
Peter Doyle
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249
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