Da Vinci Library

Da Vinci Library: The New Alchemists
 

Title:      The New Alchemists
Categories:      Systems Thinking
BookID:      2545
Authors:      Charles Handy, Elizabeth Handy, Charles Handy, Elizabeth Handy
ISBN-10(13):      0091802156
Publisher:      Hutchinson
Publication date:      1999-12-07
Edition:      Re-issue
Number of pages:      238
Language:      English
Price:      5.65 USD
Rating:      0 
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Description:     

Product Description
A fascinating and inspirational investigation into the creative and entrepreneurial process.

What drives some people to create something from nothing? Is it ambition, the need for self-fulfillment? Is it about money, power, or even genes? Or, is there a mood of the time that encourages people, and can anyone do it?

The world needs new ideas, new products, new kinds of associations and institutions, new initiatives, art and designs. But these new things seldom come from established organizations. They come from individuals — Charles Handy calls them the New Alchemists, and he has talked to a range of extraordinary people — from Trevor Baylis and Richard Branson to Jane Tewson and Terence Conran — to hear from them the secret to turning basic ideas into creative gold. Elizabeth Handy has used her new style of composite portraits to highlight aspects of all the different alchemists in their particular environments.


From the Trade Paperback edition.

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