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Title:
Principles of customer relationship management
Authors:
Roger J. Baran
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147
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Title:
Marketing research: tools & techniques, 2nd edition
Authors:
Nigel Bradley
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147
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Marketing management
Authors:
J. Barry Mason & Hazel F. Ezell
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147
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Foundations of marketing, 4th edition
Authors:
John Fahy & David Jobber
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148
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Internet marketing: strategy, implementation and practice, 2nd edition
Authors:
Dave Chaffey
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148
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Title:
Marketing management: a South African perspective, 2nd edition
Authors:
MC Cant & CH Van Heerden
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148
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Title:
Marketing mistakes and successes, 8th edition
Authors:
Robert F. Hartley
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148
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Title:
Contemporary perspectives on strategic market planning
Authors:
Roger A. Kerin, Steven W. Hartley & William Rudelius
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148
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Title:
marketing management, 11 edition
Authors:
Philip Kotter
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148
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Title:
The power of marketing: creating and keeping customers in a e-commerce world, 7th edition
Authors:
William G. Zikmund & Michael d'Amico
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148
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