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Title:
Service management and marketing: managing the moments of truth in service competition
Authors:
Christiaan Gronroos
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148
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Title:
Cross-cultural marketing
Authors:
Robert Rugimbana
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148
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Title:
Essentials of marketing
Authors:
S Rudansky-Kloppers, B Erasmus, J Strydom, JA Badenhorst-Weiss, T Brevis-Landsberg, MC Cant, LP Kruger, R Machado, J Marx
Rating:
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148
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Title:
marketing management, 11 edition
Authors:
Philip Kotter
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148
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Title:
The omnipowerful brand: America's brand specialist shares his secrets for catapulting your brand to marketing stardom
Authors:
Frank Delano
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149
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Title:
Marketing management: a strategic decision-making approach, 8th edition
Authors:
John W. Mullins & Orville C. Walker, Jr
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149
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Title:
Principles of advertising & IMC, 2nd edition
Authors:
Tom Duncan
Rating:
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149
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Title:
Customer relationship management: a people process, and technology approach
Authors:
William Wagner & Michael Zubey
Rating:
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149
Status:
Title:
Global marketing, 4th edition
Authors:
Warren J. Keegan & Mark C. Green
Rating:
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149
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Title:
Brands and branding
Authors:
Rita Clifton & John Simmons
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149
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