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Selling tourism
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H. Kenner Kay
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Marketing management: a South African perspective, 2nd edition
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MC Cant & CH Van Heerden
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253
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Marketing strategy
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Jim Blythe
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254
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New product development: from initial idea to product management
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Marc A. Annacchino
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254
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International marketing strategy, 2nd edition
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Frank Bradley
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254
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Internet marketing: strategy, implementation and practice, 2nd edition
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Dave Chaffey
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254
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Marketing strategy: planning and implementation
Authors:
Harper W. Boyd, Jr, Orville C. Walker, Jr & Jean-Claude Larreche
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254
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Marketing, 5th edition
Authors:
Joel R. Evans & Barry Berman
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254
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Harvard business review on brand management
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Harvard Business School Press
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254
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Marketing management, 12th edition
Authors:
Philip Kotler & Kevin Lane Keller
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255
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