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Title:
Commitment-led marketing: the key to brand profits is in the customer's mind
Authors:
Jan Hofmeyer & Butch Rice
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255
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Title:
Product management, 3rd edition
Authors:
Donald R. Lehmann & Russell S. Winer
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255
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Title:
Marketing theory: a student text
Authors:
Michael J. Baker
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255
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Title:
Marketing management, 12th edition
Authors:
Philip Kotler & Kevin Lane Keller
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255
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Title:
A preface to marketing management, 9th edition
Authors:
J. Paul Peter & James H. Donnelly, Jr
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255
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Title:
Principles of services marketing
Authors:
Adrian Palmer
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255
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Title:
Services marketing, 3rd edition
Authors:
Christopher H. Lovelock
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255
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Selling: building partnerships, 6th edition
Authors:
Michael Levy & Barton A. Weitz
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256
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Title:
Strategic marketing: decision making & planning, 3rd edition
Authors:
Peter Reed
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256
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Title:
Principles of marketing, 14th edition
Authors:
Philip Kotler & Gary Armstrong
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256
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